CollaborationEsports

EXEN and Blacklyte Launch Partnership to Strengthen Finnish Gaming Culture and Create New Experiences

EXEN is taking the next step toward delivering even higher-quality gaming and community experiences by launching a partnership with the internationally growing gaming lifestyle brand Blacklyte. Through this collaboration, Blacklyte’s premium Athena gaming chairs will become a visible part of EXEN’s gaming and sauna venue, where more than 3,000 visitors and customers annually will have the opportunity to experience the difference that high-quality gaming equipment can make.

Through this partnership, Blacklyte and EXEN share a common vision of enhancing the gaming experience for players across Finland. Together, the two organizations will work to support local gaming communities, foster deeper engagement within the esports ecosystem, and create new opportunities for gamers to connect, compete, and thrive.

A Shared Vision for Better Gaming Experiences

At its core, Blacklyte sees gaming as a powerful force for connection. By combining innovative technology with thoughtful design, the company strives to create immersive experiences that bring players, creators, and communities closer together. This philosophy aligns perfectly with EXEN’s own mission, particularly when it comes to supporting local gaming communities, creating hobby opportunities for children and young people, and advancing Finnish esports.

For years, EXEN has been building an environment where gaming, community, events, and collaboration come together. Together with Blacklyte, we can take this experience even further by offering visitors the opportunity to play comfortably and ergonomically without compromising performance or immersion.

“This partnership is about much more than gaming chairs or brand visibility. We see Blacklyte as a partner with whom we can create new experiences for Finnish players, event participants, and gaming communities. EXEN operates in a space where gaming meets community, and it is exactly in this type of environment that premium products can truly shine.

Blacklyte works with some of the world’s most recognized esports organizations, and it is exciting to see them recognize the value of grassroots community-driven initiatives in Finland as well. We want to be part of building Blacklyte’s story in Finland while continuing to take EXEN to the next level. This is the beginning of a long-term partnership, and we are excited about everything we can achieve together.”

– Tuomas Rauhansalo, CEO, EXEN

An International Brand Meets the Finnish Community

Blacklyte has quickly established itself as a recognized name in the international esports and gaming industry. The company’s partners include world-class teams such as Team Spirit, Fnatic, Team Vitality and Team Liquid, all of whom trust Blacklyte products in their daily training and competitive environments.

While EXEN may be a smaller organization compared to international esports giants, it holds a strong and unique position within the Finnish gaming community. For the past six years, EXEN has been actively involved in the Finnish Counter-Strike scene, developing a unique LAN culture centered around its gaming and sauna venue, supporting bootcamp activities, and building local gaming pathways and engaging activities for children and young people in Jyväskylä. This is precisely why the partnership provides Blacklyte with an authentic connection to Finnish gamers and communities.

“At Blacklyte, we are always looking for partners who share our passion for building meaningful gaming experiences. Beyond esports, EXEN has built an environment where competitive gaming, community engagement, and local culture come together, creating meaningful opportunities for players to connect, learn, compete, and share their passion for gaming. We are excited to begin this journey together and look forward to supporting the continued growth of Finland’s vibrant gaming community.”

– Yuki Wang, Brand & Partnership Manager, Blacklyte

The Partnership Extends Beyond Gaming Chairs

This collaboration goes far beyond gaming chairs. Together, EXEN and Blacklyte will organize marketing campaigns, events, and community-focused activities that create new opportunities and experiences for Finnish gamers.

In addition, EXEN’s followers and community members will gain access to exclusive benefits and promotions through the partnership.

The most important objective of this collaboration is to build something sustainable. Together, we aim to establish a strong foothold for Blacklyte in Finland while continuously enhancing the services and experiences that EXEN provides.

This is only the beginning.

We are proud to welcome Blacklyte to the EXEN community and invite everyone to visit us at EXEN sauna & gaming venue (Sorastajantie 1 C 3, Jyväskylä, Finland) and experience what the future of gaming feels like.

Welcome to play. Welcome to experience. Welcome to EXEN. 🎮🔥

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